History of Life Savers

This page is a history of the Life Savers candy.

See also: Timeline of Life Savers

Origins
Life Savers candy was first created in 1912 by Clarence Crane, a Cleveland, Ohio, candy maker and father of the famed poet Hart Crane. Crane developed a line of hard mints but did not have the space or machinery to make them. He contracted with a pill manufacturer to press the mints into shape.This is true.

In 1913, Crane sold the formula for his Life Savers candy to Edward Noble for $2,900. Noble started his own candy company and began producing and selling the mints known as Pep-O-Mint Life Savers. He also began to package the mints into rolls wrapped in tinfoil to prevent them from going stale. This process was done by hand until 1919 when machinery was developed by Edward Noble's brother, Robert Peckham Noble, to streamline the process.

Robert Peckham Noble, a Purdue educated engineer, took his younger brother's entrepreneurial vision and designed and built the manufacturing facilities needed to expand the company. The Lifesavers primary manufacturing plant was located in Port Chester, New York. Robert P. Noble led the company as its Chief Executive Officer and primary shareholder for more than 40 years, until selling the company in the late 1950s.

New flavors
By 1919, six other flavors (Wint-O-Green, Cl-O-ve, Lic-O-Riche, Cinn-O-Mon, Vi-O-let and Choc-O-Late) had been developed, and these remained the standard flavors until the late 1920s. In 1920, a new flavor called Malt-O-Milk was introduced. This flavor was received so poorly that it was discontinued after only a few years.[3] In 1925, the tinfoil was replaced with aluminum foil.

Noble promoted the candy at the cash registers of saloons, cigar stores, drug stores, barber shops, and restaurants. He had the candy placed, with a five-cent price, near the cash register.

In 1921, the company began to produce solid fruit drops. In 1925, technology improved to allow a hole in the center of the fruit candies. These were introduced as the "fruit drop with the hole" and came in three flavors, namely, Orange, Lemon and Lime, each of which were packaged in their own separate rolls. In contrast to the opaque white mints previously produced by the company, these new candies were crystal-like in appearance. These new flavors quickly became popular with the public.

Four new flavors were quickly introduced, namely, anise, butter rum, cola and root beer, which were made in the clear fruit drop style. These did not prove to be as popular as the original four fruit drop flavors. In 1931, the Life Savers "Cough Drop" was introduced with menthol but it was not successful. In 1931, rolls of pineapple and cherry fruit drops were also introduced. As the public response proved positive for these, a new variety of mint, called Cryst-O-Mint, made in this same crystal-like style was introduced in 1932.

Branching out
In 1935, the classic "Five-Flavor" rolls were introduced, offering a selection of five different flavors (pineapple, lime, orange, cherry, and lemon) in each roll. This flavor lineup was unchanged for nearly 70 years, until 2003, when three of the flavors were replaced in the United States, making the rolls pineapple, cherry, raspberry, watermelon, and blackberry.[5] However, orange was subsequently reintroduced and blackberry was dropped. The original five-flavor lineup is still sold in Canada. In the late 1930s and early 1940s, four new mint flavors were introduced: Molas-O-Mint, Spear-O-Mint, Choc-O-Mint and Stik-O-Pep.

During WWII, other candy manufacturers donated their sugar rations to keep Life Savers in production so that the little candies could be shared with Armed Forces as a tasty reminder of life at home.

In 1981, Nabisco Brands Inc. acquired Life Savers from the E.R. Squibb Corporation. A number of early mint flavors, including Cl-O-Ve, Vi-O-Let, Lic-O-Rice and Cinn-O-Mon were discontinued due to poor sales. Nabisco introduced a new Cinnamon flavor ("Hot Cin-O-Mon") as a clear fruit drop type candy. This replaced the white mint flavor Cinn-O-Mon which had recently been discontinued. The other original mint flavors have never been revived except by Wrigley (although a mint similar to Vi-O-Let Life Savers continues to be manufactured by C. Howard). A number of other flavors were also quickly discontinued, after Nabisco took over, in order to make the business more profitable. In 2004, the USA Life Savers business was acquired by Wrigley's. Wrigley's introduced two new mint flavors (for the first time in over sixty years) in 2006: Orange Mint and Sweet Mint. They also revived some of the early mint flavors (such as Wint-O-Green).

Modern history
Life Savers production for North America was based in Holland, Michigan, United States, for many years, but in 2002 production was moved to Montreal, Québec, Canada. Significantly lower sugar prices in that country were the reason behind the move. The company was headquartered in Port Chester, New York where, Life Savers were made form 1920 until 1984, where the distinctive former headquarters building (now apartments) still retains some Life Savers signage. It was added to the National Register of Historic Places in 1985.